WHAT DO I DO?

​A true word nerd, my specialty, life, and mission are words. Words that, when chosen correctly and arranged in just the right order, have the ability to roll around inside your head and get you to smile, feel, think differently, or make grown men cry (true story). As a former art director, I have an eye for design, but my heart beats for taglines. Here’s a little more about what I do and how I do it:
 
 METHOD TO THE MADNESS
 Who likes fluff? (Not me.) That’s why every word I write is intentional and precisely selected for its purpose and power.
 
 TALKING POINTS
 Knowing my audience is the key to every project. Even the most well-worded, emotionally charged line will fall flat
 unless it creates an impact.
 
 TIMING IS EVERYTHING
 Busy is the new norm, so I believe in never missing deadlines and always showing up on time.
 
NICE IS NICE
Above all things, I believe in being nice, seeing the positive, and ignoring the impossible.


My favorite thing is collaborating with good people on
​inspiring projects that create impressive results.
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