DIE ZWEI, Nürnberg (2014-Present) | Adidas Tennis, Adidas Football (aka Soccer), Adidas Running, Adidas European Handball,
Adidas Young Athletes
MATTEL, El Segundo (2012–Present) | Barbie, Barbie Collector, Hot Wheels, Matchbox, WWE, Marvel, DC Universe
HMC/VOILÀ HOTEL REWARDS, Newport Beach (2006–Present)
FILM INDEPENDENT, Los Angeles ( 2017) | Film Independent, L.A. Film Festival, Project Involve, Spirit Awards
CLEVER CREATIVE, Los Angeles (2016-2017) | United Nations + Wonder Woman, Starbucks + Tastemade, Warner Bros., FOX,
Uncle Nearest, YAS Fitness, Mending Kids
PASSAGES, Malibu (2015–2016) | Series of rebranded television commercials for Passages Malibu, Santa Monica and Venice
NIKE, Portland (2011–2015) | Nike Women’s, Nike Young Athletes, Nike Training, Nike Running, Nike Golf
UNIWORLD BOUTIQUE RIVER CRUISES, Encino (2008–2015)
SAPIENT NITRO, Los Angeles (2014) | MGM Resorts International / MGMGrand.com Relaunch
CHARMING CHARLIE, Los Angeles (2013-2014) | CharmingCharlie.com Launch
GOODWILL SOUTHERN CALIFORNIA, (2012–2013)
NORTHSTAR IDEAS, Nashville (2011–2012) | Campaigns for major cities in Southern California, Nevada,
and Wisconsin
DAILY CANDY’S SWIRL.COM, Los Angeles (2010–2011) | Established and new fashion designers like Chanel, Dogeared, Compagnie de Provence, Cynthia Rowley, and Rebecca Minkoff
RADARWORKS ADVERTISING, Los Angeles (2008–2011) | Susan G. Komen, Disney.com, Disneyland Resort, Port of Long Beach
OTHER CLIENTS:
COLGATE-PALMOLIVE + L'OCCITANE (2010); INTERNATIONAL FLAVORS & FRAGRANCES (2009-2010); ETC HOTELS, 2009-2010 (Shutters on the Beach, Hotel Casa del Mar, Canary Hotel Santa Barbara); REELZ CHANNEL TV, 2008; SAFEWAY, 2004–2006; TRUE INTERACTIVE ADVERTISING (Coca-Cola, American Music Awards), 2002–2004; KIRSHENBAUM BOND & PARTNERS (Murad Skincare), 1998; GRANT SCOTT HURLEY (San Francisco Chronicle, which received an Effie Award and appeared in Communication Arts’ Advertising Annual), 1998; SAATCHI & SAATCHI (Hewlett-Packard, Microsoft), 1998
SCRIPT TREATMENTS:
LONDON ALLEY ENTERTAINMENT, Marina del Rey (2011-2015)
Director Benny Boom for Nicki Minaj’s Pink Friday perfume launch and a JBL speaker commercial featuring Maroon 5
TATE USA, Los Angeles (2011-2014)
Director Jonathan Brown for Ford Edge, Kraft Lunchables, and Western Union
DOMESTIK USA, Venice (2011)
Scriptwriting five television commercials for director Bille Woodruff for Proctor & Gamble products (Covergirl, Pantene, Crest) that ran during the 2011 BET Awards
FULL-TIME:
MATTEL, El Segundo, Creative Copywriter (12/08–3/11)
Full-time, contracted member of the Barbie & Girls Marketing Communications department for Mattel Worldwide. One of two staff writers in the department who wrote a high volume of print and online collateral for Barbie Collector, Hot Wheels, Monster High, Matchbox, DC Universe, World Wrestling Entertainment, Polly Pocket, Little Mommy and Disney/Pixar.
HILTON, Beverly Hills, Senior Copywriter (9/03–5/07)
First in-house writer who led the content departments for Hilton HHonors and The Hilton Family of Hotels. Developed strategy and wrote all aspects of print and online marketing collateral. Spearheaded creation of process flow documents and a 60-page style guide that ensured consistency of messaging. Served as PR liaison for outside media contacts. Proofread, edited and approved hundreds of projects each month. Awarded Gold and Bronze Adrian Awards for Web Marketing for the Hilton HHonors My Way Campaign.
GUESS, Los Angeles, E-Commerce Content Manager/Editor (1/99–9/03)
Led writing department and established tone for launch of GUESS.com, GUESSKids.com and babyGUESS.com sites. Developed theme and naming for first online sweepstakes, which drew thousands of entries and generated a 32% increase in online sales. Awarded London International Advertising Award for Best Interactive Apparel Site.
RECOGNITION:
EFFIE AWARD, GOLD
Media Companies, “One Paper, Many Voices”, San Francisco Chronicle Outdoor Board Series
AWARD OF EXCELLENCE
Communication Arts, Best Outdoor Board Series
ADVERTISING ANNUAL
Communication Arts
ADRIAN AWARD, GOLD
Web Marketing, Hilton HHonors My Way Email Campaign
ADRIAN AWARD, BRONZE
Advertising, Hilton HHonors, My Way Email Campaign
BEST INTERACTIVE APPAREL SITE
London International Advertising Awards, GUESS.com
VOLUNTEER:
Stoked & Boarding House Mentors | Surf Instructor for Inner City Kids (2008–2014)
Taproot Foundation | Pro Bono Advertising | Member of First L.A. Team (2009)
EDUCATION:
Art Center College of Design, Pasadena | B.F.A. Advertising
Arizona State University, Tempe | Studies in Graphic Design
Santa Monica Community College, Santa Monica | Studies in Photography
Adidas Young Athletes
MATTEL, El Segundo (2012–Present) | Barbie, Barbie Collector, Hot Wheels, Matchbox, WWE, Marvel, DC Universe
HMC/VOILÀ HOTEL REWARDS, Newport Beach (2006–Present)
FILM INDEPENDENT, Los Angeles ( 2017) | Film Independent, L.A. Film Festival, Project Involve, Spirit Awards
CLEVER CREATIVE, Los Angeles (2016-2017) | United Nations + Wonder Woman, Starbucks + Tastemade, Warner Bros., FOX,
Uncle Nearest, YAS Fitness, Mending Kids
PASSAGES, Malibu (2015–2016) | Series of rebranded television commercials for Passages Malibu, Santa Monica and Venice
NIKE, Portland (2011–2015) | Nike Women’s, Nike Young Athletes, Nike Training, Nike Running, Nike Golf
UNIWORLD BOUTIQUE RIVER CRUISES, Encino (2008–2015)
SAPIENT NITRO, Los Angeles (2014) | MGM Resorts International / MGMGrand.com Relaunch
CHARMING CHARLIE, Los Angeles (2013-2014) | CharmingCharlie.com Launch
GOODWILL SOUTHERN CALIFORNIA, (2012–2013)
NORTHSTAR IDEAS, Nashville (2011–2012) | Campaigns for major cities in Southern California, Nevada,
and Wisconsin
DAILY CANDY’S SWIRL.COM, Los Angeles (2010–2011) | Established and new fashion designers like Chanel, Dogeared, Compagnie de Provence, Cynthia Rowley, and Rebecca Minkoff
RADARWORKS ADVERTISING, Los Angeles (2008–2011) | Susan G. Komen, Disney.com, Disneyland Resort, Port of Long Beach
OTHER CLIENTS:
COLGATE-PALMOLIVE + L'OCCITANE (2010); INTERNATIONAL FLAVORS & FRAGRANCES (2009-2010); ETC HOTELS, 2009-2010 (Shutters on the Beach, Hotel Casa del Mar, Canary Hotel Santa Barbara); REELZ CHANNEL TV, 2008; SAFEWAY, 2004–2006; TRUE INTERACTIVE ADVERTISING (Coca-Cola, American Music Awards), 2002–2004; KIRSHENBAUM BOND & PARTNERS (Murad Skincare), 1998; GRANT SCOTT HURLEY (San Francisco Chronicle, which received an Effie Award and appeared in Communication Arts’ Advertising Annual), 1998; SAATCHI & SAATCHI (Hewlett-Packard, Microsoft), 1998
SCRIPT TREATMENTS:
LONDON ALLEY ENTERTAINMENT, Marina del Rey (2011-2015)
Director Benny Boom for Nicki Minaj’s Pink Friday perfume launch and a JBL speaker commercial featuring Maroon 5
TATE USA, Los Angeles (2011-2014)
Director Jonathan Brown for Ford Edge, Kraft Lunchables, and Western Union
DOMESTIK USA, Venice (2011)
Scriptwriting five television commercials for director Bille Woodruff for Proctor & Gamble products (Covergirl, Pantene, Crest) that ran during the 2011 BET Awards
FULL-TIME:
MATTEL, El Segundo, Creative Copywriter (12/08–3/11)
Full-time, contracted member of the Barbie & Girls Marketing Communications department for Mattel Worldwide. One of two staff writers in the department who wrote a high volume of print and online collateral for Barbie Collector, Hot Wheels, Monster High, Matchbox, DC Universe, World Wrestling Entertainment, Polly Pocket, Little Mommy and Disney/Pixar.
HILTON, Beverly Hills, Senior Copywriter (9/03–5/07)
First in-house writer who led the content departments for Hilton HHonors and The Hilton Family of Hotels. Developed strategy and wrote all aspects of print and online marketing collateral. Spearheaded creation of process flow documents and a 60-page style guide that ensured consistency of messaging. Served as PR liaison for outside media contacts. Proofread, edited and approved hundreds of projects each month. Awarded Gold and Bronze Adrian Awards for Web Marketing for the Hilton HHonors My Way Campaign.
GUESS, Los Angeles, E-Commerce Content Manager/Editor (1/99–9/03)
Led writing department and established tone for launch of GUESS.com, GUESSKids.com and babyGUESS.com sites. Developed theme and naming for first online sweepstakes, which drew thousands of entries and generated a 32% increase in online sales. Awarded London International Advertising Award for Best Interactive Apparel Site.
RECOGNITION:
EFFIE AWARD, GOLD
Media Companies, “One Paper, Many Voices”, San Francisco Chronicle Outdoor Board Series
AWARD OF EXCELLENCE
Communication Arts, Best Outdoor Board Series
ADVERTISING ANNUAL
Communication Arts
ADRIAN AWARD, GOLD
Web Marketing, Hilton HHonors My Way Email Campaign
ADRIAN AWARD, BRONZE
Advertising, Hilton HHonors, My Way Email Campaign
BEST INTERACTIVE APPAREL SITE
London International Advertising Awards, GUESS.com
VOLUNTEER:
Stoked & Boarding House Mentors | Surf Instructor for Inner City Kids (2008–2014)
Taproot Foundation | Pro Bono Advertising | Member of First L.A. Team (2009)
EDUCATION:
Art Center College of Design, Pasadena | B.F.A. Advertising
Arizona State University, Tempe | Studies in Graphic Design
Santa Monica Community College, Santa Monica | Studies in Photography